Rate parity

Rate parity is an agreement or policy where a hotel or service provider offers the same price for a room or service across all distribution channels, such as its own website and third-party booking sites. This ensures consistent pricing, preventing third-party sites from offering significantly lower or higher rates than the hotel’s direct booking platform. The goal is to protect the brand’s value, avoid customer confusion, and maintain fair competition among distribution channels, while giving customers confidence they’re getting the same price regardless of where they book.