Rapid Iterative Testing and Evaluation (RITE)

Rapid Iterative Testing and Evaluation (RITE) is a user-centered design process that quickly identifies and fixes issues in a product or interface. It involves testing a prototype with real users, gathering their feedback, and making immediate improvements based on their reactions and behaviors. This cycle repeats multiple times, allowing designers to refine the product efficiently and effectively. RITE helps ensure the final design is user-friendly, reducing errors and increasing user satisfaction by focusing on continuous, rapid improvements through ongoing testing and adjustments.