ranking factors

Ranking factors are the criteria search engines use to determine how relevant and valuable a website is to a user’s query. These include the quality and relevance of content, website speed, mobile-friendliness, keyword usage, backlinks from reputable sites, user experience, and security. Essentially, these factors help search engines decide which websites should appear first in search results, aiming to provide users with the most helpful and trustworthy information. Good rankings are achieved by optimizing these aspects so your website aligns with what search engines consider valuable.