RankBrain

RankBrain is an artificial intelligence system used by Google to help improve search results. It processes and interprets user queries more effectively by understanding intent and context, rather than just matching keywords. When someone enters a search term, RankBrain analyzes it to grasp the meaning behind the words, especially for complex or rare queries. This allows Google to deliver more relevant and accurate results. Essentially, RankBrain enhances the search engine's ability to interpret natural language and provide answers that truly match what the user is seeking.