RAM (marketing)

RAM (Research Activated Memory) in marketing refers to the strategic use of targeted research insights to inform and optimize marketing efforts. It involves gathering data about customer preferences, behaviors, and market trends, then activating this information to create more personalized and effective campaigns. By understanding what resonates with specific audiences, marketers can allocate resources efficiently, improve messaging, and increase engagement. Essentially, RAM helps marketers make data-driven decisions to enhance their strategies, ensuring that efforts are both relevant and impactful in reaching their target customers.