Rakuten (Japanese e-commerce company)

Rakuten is a Japanese multinational company primarily known for its online marketplace, where consumers can buy and sell a wide range of products, from electronics to fashion. Beyond e-commerce, Rakuten offers various services including digital payments, financial technology, and telecommunications. Think of it as an online hub that connects buyers, sellers, and service providers, similar to Amazon but with a broader focus on Japanese and international markets. It also operates a loyalty program rewarding customers with points that can be used across its various platforms, fostering customer retention and engagement.