radio audience

Radio audience refers to the group of listeners who tune in to a radio station or program during a specific time period. It is typically measured in terms of the number of people, or sometimes the percentage of the target population, who are listening. This metric helps broadcasters understand how many are reached and how effective their programming is. Audience data can be gathered through surveys, electronic tracking, or statistical estimates, and it informs decisions about advertising, programming content, and station branding. Essentially, it reflects the size and characteristics of the community engaging with radio content at any given time.