Radio Advertising Bureau (RAB)

The Radio Advertising Bureau (RAB) is a trade organization that supports and promotes the use of radio as an effective advertising platform. It provides resources, research, and training to help advertisers and broadcasters understand how to create successful radio ad campaigns. RAB’s goal is to demonstrate radio’s value to businesses, ensuring they see it as a powerful means to reach target audiences, build brand awareness, and drive sales. It also advocates for the radio industry, fostering its growth and adapting strategies to changing media landscapes.