Rachel Herz

Rachel Herz is a prominent psychologist and researcher who specializes in the study of smell, taste, and the emotional and psychological effects of scents. Her work explores how our senses influence behavior, memory, and social interactions. She has authored books on smell and the psychology of fragrance, explaining how scent impacts our everyday experiences. Herz's research sheds light on the powerful connection between smell and human emotion, perception, and memory, helping us understand why odors evoke certain feelings or memories and how scent plays a role in our identities and relationships.