Rachel Botsman (collaborative consumption)

Rachel Botsman is a thought leader known for her work on "collaborative consumption," which is a system where people share, borrow, or rent goods and services instead of owning them outright. This approach leverages technology to connect individuals, promoting more efficient use of resources, reducing waste, and increasing access. Examples include car-sharing services, peer-to-peer lending, and accommodations like Airbnb. Botsman argues that collaborative consumption is transforming traditional markets by fostering trust and community, aligning economic activity with sustainability and social value.