RACE Model

The RACE Model is a digital marketing framework that helps organizations plan and manage their online strategies. It stands for Reach, Act, Convert, and Engage. "Reach" involves attracting potential customers to your website or content. "Act" encourages visitors to interact, like exploring products or signing up. "Convert" aims to turn visitors into paying customers. "Engage" focuses on building long-term relationships, encouraging repeat business and loyalty. This structured approach ensures a comprehensive online presence, from attracting visitors to nurturing ongoing engagement, ultimately driving growth and customer satisfaction.