RACE Framework

The RACE Framework is a strategic model used in digital marketing to plan and measure online campaigns. It stands for Reach, Act, Convert, and Engage. "Reach" involves increasing awareness of your brand through various online channels. "Act" encourages users to interact with your content, such as visiting your website or sharing information. "Convert" focuses on turning visitors into customers or leads. "Engage" aims to build ongoing relationships through personalized communication and loyalty efforts. Overall, RACE guides marketers to systematically attract, convert, and retain customers online, ensuring effective and goal-driven digital marketing strategies.