RAB (Radio Advertising Bureau)

The Radio Advertising Bureau (RAB) is an industry organization that supports radio broadcasters and advertisers by providing insights, research, and resources. Its goal is to help them effectively plan and buy radio advertising campaigns, ensuring that advertisers reach their target audiences through radio. RAB offers data on listener demographics, advertising trends, and best practices, helping both stations and advertisers maximize the impact of their marketing efforts through radio. Essentially, it acts as a bridge, fostering successful partnerships to promote the benefits of radio advertising.