Quibi

Quibi was a short-form video streaming service launched in 2020, designed to deliver quick, engaging content tailored for mobile devices. Its videos, typically 10 minutes or less, covered entertainment, news, and other topics, optimized for on-the-go viewing, often in portrait mode. Despite significant investment and high-profile content creators, Quibi struggled to attract a broad audience and faced challenges competing with established platforms. It shut down in late 2020, less than a year after launch, due to factors like limited subscriber growth and the COVID-19 pandemic impacting its release strategy.