Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research by Ian Brace

"Questionnaire Design" by Ian Brace guides readers on creating effective surveys for market research. It emphasizes careful planning, clear objectives, and understanding the target audience. The book covers how to structure questions logically, choose the right question types, and wording to avoid bias. It also highlights the importance of testing and refining surveys to gather accurate, reliable data. Overall, it helps researchers design questionnaires that elicit honest, useful responses, ensuring market insights are meaningful and actionable.