Quantitative Social Research

Quantitative social research is a method used to study human behaviors, attitudes, and social phenomena by collecting and analyzing numerical data. Researchers use surveys, questionnaires, and statistical tools to identify patterns, relationships, and trends within groups or populations. This approach allows for objective measurement and comparison, providing evidence that helps understand how society functions, inform policy, or evaluate programs. Overall, it transforms complex social questions into data that can be systematically examined to draw reliable, generalizable conclusions.