quantitative research methodologies

Quantitative research methodologies involve collecting and analyzing numerical data to understand patterns, relationships, or trends. This approach uses structured tools like surveys, questionnaires, or experiments to gather measurable information. The goal is to produce objective, statistical insights that can be tested or compared. It’s often used in fields like social sciences, market research, and healthcare to answer questions such as “how much,” “how often,” or “to what extent.” By focusing on numbers, quantitative methods help researchers make data-driven conclusions about populations or phenomena.