Quantcast

Quantcast is a digital advertising and analytics company that helps businesses understand and reach their online audiences. They collect data on website visitors' behaviors, preferences, and demographics to create detailed audience profiles. By doing so, they enable companies to target their advertising more effectively, ensuring ads reach the right people at the right time. Quantcast also provides insights into consumer trends and website performance, helping businesses make informed marketing decisions. Overall, it’s a tool that combines data collection and analysis to enhance digital advertising strategies and improve audience engagement.