Quality rating

Quality rating is a score that measures how well a website or ad campaign meets certain standards of relevance, reliability, and user experience. It considers factors like how useful the content is to the audience, the ad’s relevance to search intents, and the overall trustworthiness of the site. A higher quality rating generally leads to better placement and lower costs in advertising platforms like Google Ads. Essentially, it helps ensure that users see valuable, trustworthy content and that advertisers reach interested audiences efficiently.