
qualitative forecasting
Qualitative forecasting is a method of predicting future events or trends based on expert opinions, intuition, and subjective judgment rather than numerical data. It relies on insights from industry professionals, market research, and understanding of current conditions to make informed guesses about what might happen next. This approach is especially useful when there's limited historical data or when analyzing new or uncertain situations. Essentially, qualitative forecasting combines human knowledge and experience to anticipate future developments when quantitative methods aren’t sufficient.