qualitative evaluation

Qualitative evaluation involves assessing the qualities, characteristics, or experiences related to a subject, rather than using numerical data. It focuses on understanding the context, opinions, and meanings behind the information, often through methods like interviews, observations, or reviews. This approach provides in-depth insights into how and why things happen, helping to identify patterns, themes, and perceptions. It’s useful for exploring complex issues where subjective experiences and detailed understanding are important, complementing quantitative data to give a fuller picture of a situation or program’s effectiveness.