Qualitative Descriptive Analysis (QDA)

Qualitative Descriptive Analysis (QDA) is a method used to understand and interpret people's detailed descriptions of their experiences, perceptions, or feelings about a product, service, or situation. It involves collecting open-ended responses and systematically analyzing the language used to identify common themes, patterns, and insights. QDA aims to provide a clear, accurate description of participants’ perspectives without heavy interpretation or theoretical inference, making it useful for understanding customer feedback, sensory evaluations, or user experiences in a straightforward and comprehensive way.