qualitative content analysis

Qualitative content analysis is a method used to interpret and understand the meaning of textual data, such as interviews, articles, or social media posts. Researchers examine the content carefully, identifying patterns, themes, and categories to uncover underlying ideas, feelings, or perspectives. This process helps to gain insights into what people think, feel, or experience without using numerical data, providing a detailed understanding of complex, subjective information. It’s a systematic way to analyze qualitative information to discover meaningful trends or concepts within the content.