Qualitative Assessment Strategies

Qualitative assessment strategies involve evaluating qualities, attributes, or characteristics that are difficult to measure with numbers alone. They focus on understanding opinions, experiences, motivations, and perceptions through methods like interviews, observations, and open-ended questionnaires. These strategies help gather rich, detailed insights that reveal the depth and context of a subject, providing a comprehensive understanding beyond quantitative data. They are especially useful when exploring complex behaviors or perspectives, allowing researchers to capture nuances and meanings that inform decision-making and improve programs or interventions.