Image for qualitative assessment

qualitative assessment

Qualitative assessment involves evaluating qualities, characteristics, or behaviors that are not easily measured with numbers. Instead of relying on statistics, it focuses on understanding the context, opinions, and experiences related to a subject. This approach often includes observations, interviews, or reviews to gather detailed insights. It helps provide a deeper understanding of complex issues, such as customer satisfaction, team dynamics, or program effectiveness, by exploring how and why things happen, rather than just how many.