qualitative and quantitative research

Qualitative research focuses on understanding people's experiences, opinions, and feelings through methods like interviews or observations. It provides in-depth insights into how and why people think or behave a certain way. Quantitative research, on the other hand, gathers measurable data—like numbers and statistics—using surveys or experiments to identify patterns or test hypotheses. Both approaches are valuable: qualitative for exploring complex issues and generating ideas, and quantitative for analyzing trends and making generalizations. Together, they offer a comprehensive understanding of research questions.