Qualitative and quantitative indicators

Qualitative indicators measure qualities or characteristics, such as opinions, experiences, or perceptions, providing insights into the context or meaning behind data. Examples include customer satisfaction or employee engagement. Quantitative indicators, on the other hand, involve numerical data, such as sales figures, percentages, or counts, allowing for precise measurement and comparison. Both types are vital in assessing performance or progress—qualitative offers depth and understanding, while quantitative provides measurable evidence. Together, they give a comprehensive view of a situation or outcome.