Qualified Leads

Qualified leads are potential customers who have shown a genuine interest in a product or service and meet certain criteria indicating they are more likely to make a purchase. These criteria might include specific needs, budget, authority to buy, and timeline for decision-making. Identifying qualified leads helps businesses focus their sales efforts on prospects with the highest likelihood of conversion, improving efficiency and increasing sales success. Essentially, these are prospects who have expressed enough interest and fit the profile to warrant a dedicated sales follow-up.