QR Code Tracking

QR code tracking involves monitoring how often and where QR codes are scanned by users. When a QR code is scanned with a smartphone, it often directs the user to a specific URL or provides certain information. By tagging these codes with unique identifiers, businesses can collect data on the scans—such as time, location, and user behavior. This information helps them understand customer engagement and optimize marketing strategies. Overall, QR code tracking enhances the effectiveness of promotional campaigns by revealing insights about audience interactions and preferences.