PX (Product Experience)

Product Experience (PX) refers to how users perceive and interact with a product, encompassing their overall satisfaction, ease of use, and emotional response. It includes every touchpoint—from initial discovery and onboarding to ongoing engagement and support. A positive PX means users find the product intuitive, reliable, and valuable, encouraging continued use and loyalty. Companies focus on PX to improve product design, functionality, and customer satisfaction, ultimately driving growth and brand reputation. In essence, PX is about creating a seamless and enjoyable experience that meets users’ needs and expectations.