Pushtimargiya

Pushtimargiya is a spiritual tradition within Hinduism that emphasizes a heartfelt, loving devotion (bhakti) to Lord Krishna. Founded by Saint Vallabhacharya in the 16th century, it encourages followers to cultivate a personal, intimate relationship with Krishna through prayers, rituals, and offerings. The practice highlights grace (pushti) as a means of spiritual fulfillment, focusing on divine love rather than strict asceticism. Pushtimargiya advocates for joyful devotion and accessible worship, often conducted in temples and homes, fostering a deep emotional connection and emphasizing grace, compassion, and personal surrender to attain spiritual happiness.