Pushtimarg

Pushtimarg, also known as the "Path of Grace," is a spiritual tradition within Hinduism that emphasizes loving devotion (bhakti) to Lord Krishna, especially through intimate rituals and prayers. Founded in the 16th century by Saint Vallabhacharya, it encourages followers to develop a personal, loving relationship with Krishna by engaging in temple worship, singing hymns, and offering food. The tradition places importance on grace (pushti) and emphasizes grace-filled devotion over elaborate rituals, fostering a sense of closeness and unconditional love between devotees and the divine.