Purpose Marketing

Purpose marketing is a strategy where a company promotes its brand by highlighting its commitment to meaningful values or social causes beyond just selling products. Instead of focusing solely on features or prices, it emphasizes the company's contributions to issues like environmental sustainability, social justice, or community well-being. This approach helps build trust and loyalty among consumers who care about these causes, aligning the company's mission with their values. Essentially, purpose marketing connects a brand's identity to positive societal impact, making customers feel good about supporting a business that cares about more than profit.