Purple rinses

Purple rinses are specialized hair treatments used primarily by blondes and silver-haired individuals to maintain and enhance cool, platinum, or silver tones. The purple pigment in the rinse neutralizes unwanted yellow or brassy hues that can develop over time due to aging or environmental factors. Applied after shampooing, the rinse deposits purple color briefly to counteract warm tones, helping hair stay bright, shiny, and true to its desired shade. These rinses are a gentle, temporary solution for color correction and tone maintenance, and should be used as directed to avoid over-toning.