Purdue Pharmaceutical

Purdue Pharma is a pharmaceutical company best known for developing and marketing OxyContin, a prescription pain medication. Founded in 1892, it gained significant revenue by promoting the drug as an effective treatment for severe pain. However, OxyContin's widespread use contributed to the opioid epidemic due to its potential for addiction and overdose. The company faced numerous lawsuits and controversy over its marketing practices, leading to bankruptcy in 2019. Purdue Pharma's case highlights the impact of pharmaceutical marketing and the importance of responsible drug prescribing and regulation.