Purchase Intentions

Purchase intentions refer to a person's likelihood or willingness to buy a product or service in the future. It reflects their interest and readiness to make a purchase based on factors like their needs, preferences, and perceptions. Businesses often analyze purchase intentions to predict sales and tailor marketing efforts. While they are not guarantees of a sale, high purchase intentions suggest that a customer is considering buying and may do so soon, whereas low intentions indicate less immediate interest. Understanding these intentions helps companies better serve their customers and improve their sales strategies.