purchase incentives

Purchase incentives are offers or programs designed to encourage consumers to buy a product or service. They include discounts, coupons, free gifts, rewards, or special financing options that make the purchase more attractive. The goal is to motivate potential buyers by providing added value or reducing costs, ultimately increasing sales for businesses. These incentives can be time-limited or targeted to specific customer groups, and they help differentiate products in competitive markets while making the decision to buy easier and more appealing.