Purchase Behavior

Purchase behavior refers to the decision-making process and actions consumers take when buying products or services. It involves understanding the factors that influence their choices, such as personal preferences, financial situation, social influences, and marketing efforts. Analyzing purchase behavior helps businesses predict customer needs, tailor marketing strategies, and improve product offerings. Essentially, it’s about understanding why people buy what they do, how often, and through what channels, enabling companies to better meet customer expectations and foster loyalty.