Pugh Matrix

A Pugh Matrix is a decision-making tool used to compare and evaluate multiple options objectively. It helps teams identify the best solution by listing options in rows and criteria in columns. Each option is scored against each criterion, often relative to a baseline or reference point. The scores are then totaled to see which option performs best overall. This structured approach reduces bias, making complex choices clearer and more transparent, especially when selecting the optimal design or solution among several alternatives.