Puffing

Puffing refers to exaggerated claims or statements made by a seller about a product or service that are generally understood as opinions rather than objective facts. It is often used in marketing to create excitement or appeal, such as saying a product is "the best on the market" or "guaranteed to impress." While puffing is legally permissible because it is seen as subjective and not misleading, it should not be confused with false advertising, which involves outright lies. Essentially, puffing is a way to promote something using hype rather than concrete evidence.