Publics

"Publics" refer to different groups of people that an organization or entity interacts with or influences. These groups can include customers, employees, investors, community members, government agencies, media, or any stakeholder affected by or interested in the organization’s activities. Understanding publics helps organizations communicate effectively, build relationships, and address the diverse needs and concerns of each group. Essentially, publics are the various audiences that a company or institution considers when developing its strategies and messaging to ensure positive engagement and mutual understanding.