Publicity and Promotions

Publicity and promotions in public relations are strategies used to enhance a brand’s visibility and reputation. Publicity involves gaining media attention and coverage through news stories, press releases, and events to generate public interest. Promotions, on the other hand, are targeted campaigns that encourage specific actions, like buying a product or attending an event, often using discounts or special events. Together, they help shape how the public perceives a company or brand, build relationships with audiences, and ultimately drive engagement and sales.