publicist

A publicist is a professional who manages and shapes the public image of an individual, organization, or brand. They craft and distribute information, such as press releases and stories, to the media to generate positive coverage. Publicists organize publicity events and handle media inquiries to promote their client’s reputation and visibility. Their goal is to influence public perception, build awareness, and support the client’s objectives—whether it’s a celebrity, company, or project. Essentially, they act as communication strategists, working behind the scenes to ensure their client is seen in a favorable light.