Public Relations History

Public relations (PR) history traces back to ancient civilizations where leaders used storytelling to influence public opinion. In the modern era, PR developed in the early 20th century with figures like Ivy Lee, who promoted transparent communication, and Edward Bernays, who applied psychology to shape public attitudes. Over time, PR evolved alongside mass media, becoming a strategic practice for managing reputation and building relationships between organizations and the public. Today, it encompasses digital communication, social media, and data analytics, making it a dynamic field focused on fostering trust and understanding.