Public Policy in Marketing

Public policy in marketing refers to the set of laws, regulations, and guidelines established by governments and authorities that influence how companies promote and sell their products or services. These policies ensure fairness, protect consumers from deceptive practices, and promote healthy competition. For example, regulations may govern advertising claims, data privacy, or restrictions on certain products. Understanding public policy helps marketers operate ethically within legal boundaries while building trust with consumers and society. It plays a crucial role in shaping responsible marketing practices that benefit both businesses and the public interest.