public image

Public image is the way others perceive an individual, organization, or brand based on their reputation, behavior, and communications. It encompasses the beliefs, attitudes, and impressions formed by the public over time. A positive public image can build trust and credibility, while a negative one can lead to skepticism and mistrust. Maintaining a good public image involves consistent, transparent, and ethical conduct, along with effective communication that resonates with the audience’s values and expectations. Essentially, it’s how you are viewed by the outside world, influencing relationships and opportunities.