Protecting Geographic Indications

Protecting Geographic Indications (GIs) means safeguarding the names of places that produce certain high-quality or unique products, like Champagne or Roquefort cheese. This legal protection ensures only products genuinely made in that specific region can bear the name, helping local producers maintain reputation and prevent imitation or misuse. It supports fair trade, preserves traditional methods, and maintains customer trust by clearly indicating the origin and authenticity of the product. Essentially, GI protection preserves the cultural and economic value tied to a specific geographic area.