Prosumers

Prosumers are individuals or entities that both produce and consume goods or services. In energy, for example, prosumers generate their own electricity—often through solar panels—and use it themselves, sometimes selling excess energy back to the grid. This concept extends beyond energy to areas like media, where content creators produce and share content directly with audiences. Prosumers blur the traditional lines between producers and consumers, enabling more decentralized, personalized, and efficient systems. They play a key role in innovative markets, promoting sustainability and empowering users to participate actively in the value chain.