Prospect Research

Prospect research is the process of gathering information about potential donors or supporters to understand their interests, giving capacity, and motivations. Organizations use this research to identify individuals or entities most likely to contribute generously and to tailor their outreach efforts effectively. It involves analyzing publicly available data, such as financial history, philanthropic activities, and personal background, to make informed decisions about how to engage and build relationships with prospects. Overall, prospect research helps nonprofits or organizations target their fundraising efforts efficiently and strategically.