Property Technology (PropTech)

Property Technology (PropTech) refers to the use of innovative digital tools and platforms to improve how real estate is bought, sold, leased, managed, and developed. It includes software for virtual property tours, online marketplaces, data analytics for pricing, smart building systems, and tools that streamline property management. PropTech aims to make real estate transactions more efficient, transparent, and accessible for both industry professionals and consumers, leveraging technology to address traditional challenges and create smarter, more connected urban environments.